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Archive for the ‘foreign aid’ Category

Everything is green nowadays. It’s the talk of the town. Newspapers are full of the latest green apocalypse heading our way. Bloggers blog green left, right and center – with fonts and pictures to match. Activists are up in arms about green washing and washing our greens. Governments want to govern what green means. The celebs and stars shine their special green glow all over us. Business jockey to out-green each other. And consumers are turning green with envy when the Joneses outdo them with the latest hybrid, organic, recycled, wind powered and turtle free cup of joe.

It’s not a bad thing. Saving our planet before it burns is not a bad idea. Even if it won’t happen in the next year or 50 – depending on who you believe. Having a tree dedicated to you somewhere in the DRC ensures you a retirement spot one day. And some of the ideas even save us some money! Switching light bulbs save us money – even if we can save more by switching it off. Getting 60 MPG is not to be sneezed – especially with the high gas prices. Although most small European cars can do that on flat tires.

But not everyone cares about the changes in our climate or the validity of the latest eco-friendly product. It’s pretty much a worry of the more privileged parts of society – the rich and middle class societies. You don’t switch to CFL lightbulbs if you don’t have electricity. You don’t really care about organic food if you have to worry about where the next meal is coming from. Or worry about renewable energy if you don’t have a roof over your head. But you might become greener even if you don’t care. Governments will continue to green the things we buy. Activist will continue to put on their green campaigning hats. Business will continue to grow and make greener products. And bloggers will continue to out-green each other to be the next Big Green Voice of Authority. All of this will continue to make everything we use and buy greener than before – even if we don’t care or want it.

But green means almost nothing outside of the big markets – mostly in the West. There are bigger issues facing people in places like Burundi, Zimbabwe, Niger and Liberia. They continue to struggle to survive each day. The cheapest bidder always wins when you live off less than $1 a day. And you don’t know if there will be a tomorrow if you live in Malawi or Botswana – HIV, TB or malaria can strike at any time. And who cares about the rainforest if you could be killed by a landmine in Angola or a warlord in the Democratic Republic of Congo. Or care about sustainable farming when you have no food in Somalia.

The number one aim is to survive. If that means eating the last Rhino or chopping down the last tree for firewood – then so be it. Planning for day 2 comes when you manage to get past the survival stage. But this doesn’t mean you are going to start farming in a sustainable way. Or buy renewable energy for your manufacturing plants. Nope, you are now just planning for day 2 – securing tomorrow and competing with your neighbor. India, for example, continues to argue that they will start thinking of their impact on the climate once they are allowed to create as much trash per capita as the US – read: ‘you stuffed up your environment to create wealth, why can’t we?’ The alternative, of course, would be to pay the developing countries to play the game. We know where that debate will end up. They can’t solve trade and aid – imagine eco-aid for sustainability at a large enough global scale…

It is only when you don’t have to worry about might happen to you tomorrow – food, security, health, housing, job etc – that you can start worrying about tomorrow itself. Green debates will remain a rich and western debate and concern – unless we start dealing with these more immediate concerns that the majority of the world population still face day after day.

It doesn’t mean it is right. It’s just the way the world rolls. We can’t talk about sustainability without looking at dealing with poverty, diseases and the quest for survival so many in Africa and elsewhere struggles with each day. We must balance all three pillars of CSR and sustainability to make it work – economic, environment AND social. So often, and too easily, we forget about that third pillar. It’s three pillars to help us focus but it is one single strategy when we implement.

And this is where business plays such a crucial role. They can create and deliver the products to deal with the diseases and hunger, they can advocate and lobby for the political changes needed, and they can invest in countries who need the economic lift and hope for a better future. Governments will play the political game, activists will be crucial in highlighting the problems and help run programs on the ground. But they can’t create wealth, they can only fight poverty. Each one plays a key role. Governments provide the supporting framework, NGOs fight poverty and deliver during these emergencies and business (large and small – multinational and the woman selling fruits in the market) grows the economy to bring a sliver of hope. And in this hope lies the future of sustainability. But we are not there yet.

In the meantime, newspapers will chop down trees to print their green stories, bloggers will use computers and networks created and supported by nonrenewable energy and conflict minerals, activist will spread the word flying all over the world – and push up their emission count, governments will continue to make war over oil, celebs and stars will drive their stretch limos and live in their big houses, business will continue to confuse eco-friendlier with eco-friendly, and consumers… well, they’ll continue to buy what they want. Green or not.

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Today I’m going to tackle Public Responsibility instead of Corporate Responsibility – the responsiblity of governments and government agencies within the broader sustainability and development debate. My focus is stakeholder engagement and materiality as seen happening in the discussions on Foreign Aid Reform in the US.

I must applaud the US government for taking on some reform that is way late – foreign aid. I don’t know any group, including USAID, that’s happy with the US foreign aid policies and practices. So it was great to read that Foreign Aid Reform is being discussed right now. And I like those already at the table – Oxfam America (full disclosure, I worked for Oxfam GB and love them to bits no matter what issues I might have with them – they remain an incredible organization doing incredible work), Center for Global Development and InterAction to name but a few. Good start and good company – but a few groups are missing and reform won’t work if we don’t have them around the table.

First let me just say that the idea of aid reform should be seen in the broader context of economic and social development. I read somewhere that Tony Blair asked for a shift from aid to trade. Nice to see you catching up Mister Blair… Trade not aid has been a slogan of African civil society for almost 10 years now. Others have caught on as well and nice to see world leaders starting to see the light. The US and EU actually agreeing on a trade regime that will benefit trade with the developing world is another question all together. Doha anyone?

Anyway, this trade not aid slogan and Blair now catching up highlights a major group absent from direct consultation on aid reform – African civil society. I know that the NGOs present will argue that they represent those interests and that they have a few of those participants in the meetings. That is not good enough though. I worked in Africa and represented African NGOs at numerous meetings in my life and the one thing I’ve learned is that we African civil society organizations tend not to tackle the big guys around the table too much or too often as it would be seen as biting the hand that feeds us. Really, we should speak out more often in public and not do it in the safety of our “homes” only.

We need these African (and other) civil society organizations to participate in these reform discussions to ensure that reform will reflect the actually reality on the ground and not what has been told through a game of “telephone”. In the case of Africa; if we truly believe that the “solution” to Africa lies in Africa then they need to be at the table and be the majority voice on all things Africa – especially on aid reform. The western NGOs do not represent Africans (or others). They have not been elected or appointed. They have their own expertise and should be at the table but not to represent the civil society (or society in general) of those countries who will bear the brunt of any reform.

Furthermore, a big challenge of aid is the role of the middle man or, as I call them, the NGO wholesaler – the western NGO. They do great work and have strong voices but they do act as a barrier to aid in many cases. Too often aid is given to the western NGO who then give the money to their “partners” on the ground. Good old Reagan and trickle down economics – but this time on a global scale. The NGOs from developing countries should be the lead voices in reform talks to make sure that more money goes straight to programs on the ground instead of going through too many middle men and wholesalers – heck, even developing country NGOs are middle men, just much closer to the ground. The first principle of reform should be to get the aid to those who need it quicker, more efficient and a larger slice of the pie.

Lastly, if we truly believe in trade not aid then we should have more business voices at the table. Again, Western businesses should be present but it should be led by businesses from developing countries. They know what is needed to operate and be succesful in their countries and regions. Remember, it is about helping them be better equiped to trade with the West and not (just) to trade Western made goods in developing countries. For trade to replace aid we should get more developing country made goods sold in developing and developed countries. Bring those who will drive this to the table. They will tell you what stops them from trading with the West (higher tariffs on manufactured goods, non-tarrif barriers, infrastructure etc.)

This is a golden opportunity for aid to work and for trade to drive development. Let’s not forget to add the voices of those who are meant to benefit from these changes. It’s the number one principle of stakeholder engagement – ensuring that every important stakeholder is sitting at the table. We can talk about Corporate Responsibility but we should also remember that Public Responsibility should have the same materiality assessment we use for companies when it determining their CSR and sustainability work – what is material to your key stakeholders. So how can you discuss what is material to your stakeholders when you don’t have those stakeholders directly participating in those discussions? Look at your whole value chain and include all your key stakeholders from the ground up and right through your wholesalers. If not, then it just won’t be responsible or material. And it won’t be reform.

(Another issue I did not get into due to relevancy to this specific discussion and limited space: Another benefit of having the developing country stakeholders directly participating – identifying the changes they have to make to ensure your reform works. They will have to work within the new reforms and part of the reforms should be about how to ensure that the intended changes are implemented on the ground. It could require changes in how they work, new efficiencies on their side or new rules – whatever it is, their participation will ensure that they also change and reform to bring to life the changes we need in aid. Do not be surprised if even the best reform fails when your key stakeholders are not at the table.)

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