Archive for the ‘deforestation’ Category

Everything is green nowadays. It’s the talk of the town. Newspapers are full of the latest green apocalypse heading our way. Bloggers blog green left, right and center – with fonts and pictures to match. Activists are up in arms about green washing and washing our greens. Governments want to govern what green means. The celebs and stars shine their special green glow all over us. Business jockey to out-green each other. And consumers are turning green with envy when the Joneses outdo them with the latest hybrid, organic, recycled, wind powered and turtle free cup of joe.

It’s not a bad thing. Saving our planet before it burns is not a bad idea. Even if it won’t happen in the next year or 50 – depending on who you believe. Having a tree dedicated to you somewhere in the DRC ensures you a retirement spot one day. And some of the ideas even save us some money! Switching light bulbs save us money – even if we can save more by switching it off. Getting 60 MPG is not to be sneezed – especially with the high gas prices. Although most small European cars can do that on flat tires.

But not everyone cares about the changes in our climate or the validity of the latest eco-friendly product. It’s pretty much a worry of the more privileged parts of society – the rich and middle class societies. You don’t switch to CFL lightbulbs if you don’t have electricity. You don’t really care about organic food if you have to worry about where the next meal is coming from. Or worry about renewable energy if you don’t have a roof over your head. But you might become greener even if you don’t care. Governments will continue to green the things we buy. Activist will continue to put on their green campaigning hats. Business will continue to grow and make greener products. And bloggers will continue to out-green each other to be the next Big Green Voice of Authority. All of this will continue to make everything we use and buy greener than before – even if we don’t care or want it.

But green means almost nothing outside of the big markets – mostly in the West. There are bigger issues facing people in places like Burundi, Zimbabwe, Niger and Liberia. They continue to struggle to survive each day. The cheapest bidder always wins when you live off less than $1 a day. And you don’t know if there will be a tomorrow if you live in Malawi or Botswana – HIV, TB or malaria can strike at any time. And who cares about the rainforest if you could be killed by a landmine in Angola or a warlord in the Democratic Republic of Congo. Or care about sustainable farming when you have no food in Somalia.

The number one aim is to survive. If that means eating the last Rhino or chopping down the last tree for firewood – then so be it. Planning for day 2 comes when you manage to get past the survival stage. But this doesn’t mean you are going to start farming in a sustainable way. Or buy renewable energy for your manufacturing plants. Nope, you are now just planning for day 2 – securing tomorrow and competing with your neighbor. India, for example, continues to argue that they will start thinking of their impact on the climate once they are allowed to create as much trash per capita as the US – read: ‘you stuffed up your environment to create wealth, why can’t we?’ The alternative, of course, would be to pay the developing countries to play the game. We know where that debate will end up. They can’t solve trade and aid – imagine eco-aid for sustainability at a large enough global scale…

It is only when you don’t have to worry about might happen to you tomorrow – food, security, health, housing, job etc – that you can start worrying about tomorrow itself. Green debates will remain a rich and western debate and concern – unless we start dealing with these more immediate concerns that the majority of the world population still face day after day.

It doesn’t mean it is right. It’s just the way the world rolls. We can’t talk about sustainability without looking at dealing with poverty, diseases and the quest for survival so many in Africa and elsewhere struggles with each day. We must balance all three pillars of CSR and sustainability to make it work – economic, environment AND social. So often, and too easily, we forget about that third pillar. It’s three pillars to help us focus but it is one single strategy when we implement.

And this is where business plays such a crucial role. They can create and deliver the products to deal with the diseases and hunger, they can advocate and lobby for the political changes needed, and they can invest in countries who need the economic lift and hope for a better future. Governments will play the political game, activists will be crucial in highlighting the problems and help run programs on the ground. But they can’t create wealth, they can only fight poverty. Each one plays a key role. Governments provide the supporting framework, NGOs fight poverty and deliver during these emergencies and business (large and small – multinational and the woman selling fruits in the market) grows the economy to bring a sliver of hope. And in this hope lies the future of sustainability. But we are not there yet.

In the meantime, newspapers will chop down trees to print their green stories, bloggers will use computers and networks created and supported by nonrenewable energy and conflict minerals, activist will spread the word flying all over the world – and push up their emission count, governments will continue to make war over oil, celebs and stars will drive their stretch limos and live in their big houses, business will continue to confuse eco-friendlier with eco-friendly, and consumers… well, they’ll continue to buy what they want. Green or not.


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Palm Oil & Stakeholder Engagement: The Road To Nowhere?

Reuters reported that Unilever is considering buying Palm Oil from Greenpeace target Sinar Mas again. Not surprisingly, Greenpeace is asking Unilever to not go down this road as they just plain don’t trust Sinar Mas. A bit of background – Greenpeace accuses Sinar Mas (and their subsidiaries) of cutting down rainforests to plant more Palm Oil to keep up with the unstoppable appetite of large food companies (and others) – themselves trying to supply us consumers with those goods we perceive ‘we just cannot do without’. The fight between Greenpeace and Sinar Mas is interesting but three CSR and Sustainability issues stand out for me – apart from deforestation.

Firstly, why would Unilever even consider this? The Greenpeace targeting of Sinar Mas will not go away no matter what the independent auditors find. Independent audits have serious flaws (limited access, resources, links with local groups etc) that will make it easy for Greenpeace to shoot it down no matter what happens. Do Unilever really need Sinar Mas this badly that they are willing to take the brunt of a Greenpeace attack? Especially because Unilever said they might buy from Sinar Mas even if they don’t pass the audit – as long as Sinar Mas promises to clean up their act. Unilever is really playing a dangerous game with Greenpeace here. Greenpeace have highlighted the leadership role of Unilever in their campaign and all that goodwill will be flushed down the drain the minute they start buying from Sinar Mas again. I find it an odd decision and would love to know about the business pressures that made them decide this as that might help me understand the point of conflict between sustainability and business reality in this case. Whatever the case, I think the Unilever reputation will take a serious knock if they start buying from Sinar Mas again – no matter what the auditors have to say.

Secondly, and more in defense of Unilever, should responsible companies not put pressure on their suppliers to become more sustainable? Is Unilever not doing the right thing here? Instead of walking away completely, Unilever is using their influence over suppliers to force them to become more sustainable. That is what we ask companies to do – influence suppliers. The clothing, textile and footwear industry (and leaders such as Nike, Timberland and Levi’s) have used their influence to drive change in manufacturers. It’s not perfect but we can at least agree that it is so much better than the working conditions and human rights issues back in the 80s and 90s. Instead of attacking Unilever should Greenpeace (and other activists) not acknowledge that Unilever is trying to use their size for good?

Thirdly, why aren’t they talking to each other? Why isn’t Greenpeace more involved in the audit? Should Greenpeace not work with Unilever to define what that sustainability look like? It would be a breath of fresh air if Unilever and Greenpeace engaged before the Unilever decision to define what the audit should look like, where and what they should investigate and agree on a set of principles – including the independent role of Greenpeace. Instead of doing real stakeholder engagement on this Unilever and Sinar Mas had discussions and agreed on the principles and the auditors – leaving out key stakeholders in the process.

This just seems so unnecessary. Unilever is a good company doing some excellent work in sustainability – a good business with a good impact on development. And they’ve done some innovative work in stakeholder engagement with Oxfam and others. Greenpeace knows that and have said as much in the past. These two don’t need to fight. There are bigger fish to fry. It’s just such a missed opportunity.

(On a completely separate note. I wonder how the Unilever drive for Allanblackia is coming along. They had some high hopes for this tree as they claimed it was more environmentally friendly than Palm Oil and could be of even better use in soaps and spreads. Unilever has done some interesting work trying to make Allanblackia more economically viable. I just hope it doesn’t turn into another Palm Oil nightmare for this world. Early reports indicated that Allanblackia might be one key answer in getting us off our Palm Oil addiction but we’re still waiting.)

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