Archive for the ‘carbon neutral’ Category

I have been trying really hard. Really, really hard. You know. To be a treehugger. I think the whole concept of being a treehugger is really cool. You get to have the beard, the nice lean and muscled body, tanned and tough as nails. With my sunglasses and Bermuda shorts. Sandals and a knowing look in my eyes. Man. I am so cool. Me, the treehugger. But first, let me find a treehugging job…

The rebel of the forest. Defending the last natural old forests of our precious earth. These beautiful beasts whose breath gives us our precious clean air. The green jungles that hides the therapy for the soul and body. It’s there and we must protect it. And that’s what I do. I live in the forest. Patrolling every inch to make sure these wise old trees stay safe. Safe from the loggers. I am the phantom. I live in the trees at night and run like a tiger during the day. Stopping and smelling the air to see who is here. Who will feel the wrath of the rebel. But… Eww! What is that? What is that smell? It smells like something rotten – must be the dead carcasses. And those creepy crawlies! Worms and bugs all over the place. And the bloody ants crawl up my pants the whole time. And the food stink – fruits day in and day out. I need a BigMac now! And just water and water and water. If it isn’t drinking this foul stuff then it is raining and raining and raining. I now get why they call it the rainforest. It’s always bloody-well raining. Gotta get outta here. I need some fresh air, a warm bath, a beer and a braai (barbecue).

The activist of the seas. I can see myself. Standing at the bow of the boat. Scanning the horizon for those whale-hunters. Now I am the hunter. Like a pirate of old. Ready. Just ready to take them down. They don’t know my rage. My fury. I am the king of the high seas. I have seen things on these seas of mine. Corpses of people. And corpses of animals. Those dead whales we try and save. But not anymore. Not on my watch. I will… Pthu! Bloody seawater sprays everywhere. Standing on the bow wasn’t such a good idea after all. The water sprays everywhere. Salty water in my mouth. My body feels sticky all the time. And all we get to eat is bloody fish and more fish. And crap desalinated water. The boat stinks man. Like dead fish and men who haven’t had a proper wash in months. My hair is a permanent mess. And my hands. My poor hands. Cut to pieces by working the lines and ship each day. Oh, man. It doesn’t help that I get seasick from watching fish-tanks either. Gotta get of this ship. Now! I need some clean linen, a warm bath, a beer and a braai.

Okay. So I can’t be an active treehugger. That’s fine. I’ll just be a greenie. I’ll just live green then…

It’s a good start. I use public transport. Okay, I don’t use it because of any green reasons. I am just too bloody lazy to drive to work myself. I have too short a temper to sit in the traffic all day. And I am too stingy to pay for parking and tolls. But still. It is a good start. Oh, wait. I also have a refillable mug for my daily Starbucks fix. I am saving a few rainforests that way. No cup for me. No sirree, Bob! Not for me. Except when I forget my cup at home. Or when I am too lazy to clean my cup for a refil. Still. It’s the idea that counts though. Doesn’t it?

My problem is that I want cool stuff. The jobs look cool. But it isn’t really. It’s only cool if people can see you do it. And there is no camera following me. Treehugging just isn’t cool enough for me. Me fighting global warming? No problem. Just make it a bit cooler dude. Global warming just isn’t that cool.

I mean really. The iPad is cool. A red Ferrari is cool. The Kinect is cool. So many companies make cool stuff. Not green stuff. But that’s cool. As long as it is cool dude. That’s the problem with treehugging. The stuff that make us want to hug trees just aren’t cool man. And at my age I need to have cool stuff. Because I am not cool enough by just my little older almost middle-aged self.

So gadgets don’t work for me trying to be cool and a greenie. Let’s try something else. Something that says cool and green in a big way.

Let’s buy a Prius! Okay, let’s not. The Prius is just not cool. It’s a lunchbox on wheels. An ugly lunchbox. Come on. The Dodge Challenger. Now that is cool. The Toyota FJ Cruiser. Now that is cool. I can see myself behind the wheel of a brand new red Challenger. Sunglasses and all. Revving the motor while eyeing the guy at the traffic lights. Ready to smell my tires dude? Bye-bye. Oh, and the surfboard on the roof of the FJ Cruiser as I sit on the bumper looking at the waves through my cool Ray-Ban glasses. Now that’s cool. The Prius? Nah. Not so cool. I’ll look like the man I am – on the older side of the surfer group. All I can fit into the Prius is my neat little suitcase and a clean shirt for work.

The problem is that most stuff that makes treehugging easier just isn’t cool. Oh, there is a few cool stuff out there. Wind-farms. That’s cool. Neat Apple-like designs. That’s way cool. One small problem though. I can’t carry it around with me to show it off. And you need to show it off if you want to be cool. Oh, and it will take up the whole bloody backyard. Kids won’t like that I think.

Global warming is even more difficult. I can’t point to it. I can’t go, “See, there it is. There are those damn CO2’s”. Just too little these things. These stupid little molecules. Wind-farm to big and CO2 too little. That just ain’t cool. That’s so way not cool.

But those kids of mine. I sometimes wonder. Just wonder how cool it will be when they grow up. Will it be too warm when they are my age? Might be a bit too warm for them. A little bit too warm to live? And that is so way not cool…

Maybe it is time for a change. Climate change. Now that is way cool!


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No, this is not about Climate Change but about carbon and how companies play around with their carbon footprint. Generally companies have two options (or a combination of the two) on how to deal with their carbon footprint – reduce it or buy your way out of it. Let’s start with the last one first…

It has been very popular for companies to buy a clear carbon conscious. Let’s buy some renewable energy or a few credits here and there. I’m not disputing the benefits of buying renewable energy but I do question whether this is the right method for companies to deal with their carbon responsibility. Companies buying renewable energy or carbon credits as their main strategy to deal with emissions are not dealing with their actual impact. They are not reducing their impact but rather paying a “tax” to keep on polluting. To me it seems to be more in line with a sustainability bribe – I give money to some good cause to keep on doing what I’ve been doing all along; pollute without making my business any more sustainable than before.

That’s why I was really pleased to read that PepsiCo is moving away from buying renewable energy to a strategy that will focus on bringing renewable energy to their operations. That’s smart and that’s sustainable – instead of buying renewable energy they will bring alternative energy to their operations. Smart because they can tailor the method to the location and need. Use solar in places where you have loads of sun; bring in thermal in places where that works or biomass boilers where you create enough garbage. Sustainable because it cuts down on their reliance on other people providing them with energy in an increasingly energy challenged world. Furthermore, it’s sustainable because it’s part of their business – they can’t just walk away from it. This is backed by a strategy to reduce their emissions and work with their suppliers to reduce their emissions as well. Solid plan and a sustainable plan. Unfortunately not every company follows this plan.

We need renewable energy because people like myself or small business can’t always afford to create our own sources of renewable energy. But I do have a problem with large companies seeing the purchasing of renewable energy as their commitment to reduce their carbon footprint. Sorry, you are not reducing your carbon footprint. It reminds me of the good old English saying – Robbing Peter to pay Paul. You are “robbing” emissions and paying for renewables. Your impact haven’t actually been reduced now has it?

Furthermore, the cap-and-trade system is controversial at best and a failure at worst. I support the cap-and-trade system not because it is any good but rather because it is better than nothing in a world where too many companies look for a way out instead of a way to sustainability. But companies who want to be leaders in sustainability should not stop at cap-and-trade as their first and only stop. And they shouldn’t stop at buying renewable energy as their leadership position. Reduce your impact and make the solutions part of your business – then you can start talking like a leader.

Now for my last rant on this topic – the carbon neutral claim…

Come on. Carbon neutral? Really?

We live, we have an impact. We, as individuals and as businesses, will never be carbon neutral. We can reduce and we can offset but we cannot be neutral. But it is worse than that. Buying enough renewable energy or buying enough credits do NOT make you carbon neutral. You have done nothing to actually make your business carbon neutral apart from a nice play on words. Take action, reduce your impact and make it part of your business – that’s more sustainable. But just don’t claim to be carbon neutral.

Do you breathe? Hello. That’s not neutral.

(Full disclosure, PepsiCo is a client of the company where I work and I’ve worked with PepsiCo on numerous occasions but I had no idea this was happening.)

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