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Archive for the ‘water’ Category

I am getting a bit sick and tired of hearing about bottled water. You know, the “big issue” of how bad bottled water is. Worse than cigarettes. And alcohol. And drugs. And anything else you can think of. The new evil. It makes you want to go and hug Exxon. Really. Come on. It’s bloody bottled water people.

Almost every mayor of across the US is telling their constituents how bad it is. That it litters the city. That it is just sooo bad. That you should drink from the tap. Hum. Well now. Why don’t you first stop the killing in the cities before you start bitching about the litter. Why don’t you start recylding plastic instead recyling old crappy politics? Get your house in order before you start bitching about a bloody plastic bottle. Really. If a plastic bottle is the worse of your worries…

And these “activists” go on and on about the water scarcity. Hum. Duh. You grow industry and populations and the water levels drop. Not difficult math you know. You know how much bottled water takes out of the ground? Around 0.002%. Doesn’t seem logical to me to start there if you are concerned about water scarcity. Maybe you should start with where the big water “eaters” are. And where do you think this is? Farming. Yes, farming. Up to 80% of water goes into farming. Yes, they need to use the water to produce the crops. But they are also some of the most inefficient users. Just spraying it all over the place. And don’t think of the farmer in the movies. No! Most farming is done by large commercial farms owned by large multinationals. They don’t give a damn about the water. Or the land. or the people. Just about the profits.

Oh yes. They tell me all about the leaching of the plastic bottle. And that I should drink tap. You know what is in that tap? Iron levels too high. Lead in the pipes. Pharmaceutical waste. Chlorine to kill the bugs. Etc. Etc. etc. Damned if I don’t and damned if I do. By the way – stupid. I drink the bottle when I am on the road. Not while at home. You gonna bring me a personal tap with when I travel? And want a refill? Don’t give me the fountain crap. You know where that mouth has been that just drank from it? Huhu. Don’t think so baby.

It’s just stupid. This bottled water attack. Does it make sense? Most likely if you want to save money. But don’t think it will make you save the earth because plastic bottles just don’t have enough of an impact. Less than 0.05% of the waste in landfills.

But it’s easy. An easy target. Easy to go after the bottle of water. Because you hold it in your hand and make an easy connection. So you drop the bottle of water and reach for a… Coke. And up goes obesity levels. Stupid campaign. Stupid idea. Campaigning in the MTV era… Just grab any campaign and let’s see who will fall for it. I think the bottled water campaign is like the Backstreet Boys – empty, little substance, no real impact, but easy to sell because it looks good. “As long as you love me”. Bah!

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