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Archive for the ‘PETA’ Category

Today we look at food – from cattle having emission problem to the Chinese just not running long enough. And we end off with a piece on the (not-so) best looking vegetarians contest. Hope you have fun.

1. You got Beef with Climate Change?

It seems as if everyone has some beef with climate change claims. The UN is being slaughtered from every angle by critics. Another UN study is being hammered for having cooked books. Okay, I’ll stop with the meat stories and refrain from using words like fried, raw, well-done, blood or anything else in that line of thinking. But the short of it is that the UN study claiming that the meat trade has worse emission levels than all the cars in the world is being picked apart. The so-called Paul McCartney Lentil-Noshing Plan to help fight climate change – drop the meat in favor of more veggies – isn’t all it claims to be. The study is flawed. Big surprise…

Actually, this new angle of attack does not question the impact of the meat industry. It focuses on the comparison of meat vs cars. The meat angle of the study had a complete life cycle analysis while the car study only looked at emission while driving all these cars. No life cycle analysis from when mining of the metals started to the day the cars ends up as scrap.

I’m no fan of cars claiming to be eco-friendly. Even that hybrid the treehuggers drive have a huge impact beyond just driving it around. (Full disclosure – I don’t drive a hybrid. I can’t fit two kids into a lunchbox… But I do only own one car – very un-American of me. Thank god I am African.) Anyway… I do love meat. A nice piece of steak or lamb chops on the braai (barbeque) is in my blood. More on me and meat and responsibility at another stage though…

What I do have a problem with is the critics now jumping at any chance to claim anything wrong. Look, it’s not as if either Hawkings or Einstein got it everything right. But are you going to argue with the about the bigger picture stuff? Meat has an impact. A substantial impact. Period. They erm… emit gasses from the front and the back that has a huge impact on climate change. You can argue it’s not as bad as cars but that would be like arguing whether being electrocuted is worse than being shot. I prefer to stay away from both options as the end result is pretty much the same.

And I have some more standard beef with the critics as well. How can I believe you if you base your study on something paid for by the beef industry? That’s bad PR research used for bad PR purposes. Live with your responsibility and do something about your impact – don’t argue something as pathetic as: well-at-least-I’m-not-as-bad-as-them. You are bad. Live with it. Accept it. And do something about it.

What should you do? Maybe feed the cattle something they should be eating instead of pumping them full of food they are not meant to digest or “medicine” they are not meant to have. I am also very weary of the meat I eat in the US as there tend to be a complete disconnect between the meat and the eater. Responsibility also lies with the consumer to know how they get their food and what is in there. And it is the responsibility of the meat industry to be transparent about what the feed and inject into cattle and other livestock and how the rear them and slaughter them.

You’ve lost most of your right to bitch about transparency until you practice it yourself. That is the responsible thing to do. And the route to a sustainable solution.

2. How long can the Chinese run?

No, this is not about China being the biggest economic bubble in history. It’s about their kids becoming the biggest bubbles in the world. Apparently more people in China has diabetes than anywhere else in the world. You can make the link between obesity and diabetes from day 1. More importantly, you can make the link between the change in diet from local natural food to fast food addiction and the sharp rise in obesity and diabetes. As the Chinese economy expands so does the waistlines. So what you have is another race that China is winning – more bubbles walking the streets than anywhere else in the world.

Actually, maybe walking isn’t the right word to use because they just aren’t doing enough to shed those pounds. Unfortunately for them, recent studies shows that you need at least an hour of exercise to drop those pounds. Gone are the days of walking 30 minutes and thinking that is just fine. Yes, to stay healthier but not to drop pounds if you are already obese. (Let’s just call it fat shall we?)

I can talk from a personal perspective here. I’ve dropped over 20 pounds in two month by eating properly and running my backside off. The problem for China is that people move to the cities, go live the middle class life of telly, internet and do nothing instead of going out and do something that resembles an activity where you actually break a bit of a sweat. The social and economic revolution that is taking place in China has many upsides for everyone in China. But not everything that grows are good.

I find it odd that the Chinese government is doing so little in controlling the fast food that you can get in China – this from a country ruled by regulations. But maybe fast food companies can learn from their past experiences in places such as the US. Serve people crap to eat but sell it hard as something fun and something beautiful people do and you will succeed in business. However, at some stage it will come back to bite you. Maybe the companies serving bad burger and super sodas can do the responsible thing and tell people what they are consuming. The US is forcing companies to say how much calories are in each of those burgers – hello health care reform! Maybe these companies can take this best practice and tell the Chinese just how much crap they are eating. It might not be the best thing in the short run as people get over the shock but at least it will put your company in a good spot for a sustainable future in China. Imagine that – a sustainable fast food company.

3. Eat like a vegetable and look like one?

We’ll stick to the food topic for our daily fun one - thanks again to ecorazzi. They ran a story about PETA announcing the finalist in the Sexiest Vegetarian Next Door Contest. My first thought? Cool! Let’s see who there leave crunchers are. I was pretty sure they were going to be the cool-and-slightly-mysterious-but-handsome type. Erm… No they are not. I am so glad I am eating meat. And my wife likes Matthew McConaughey selling us beef in the US. Must say he looks healthier than the vegetarians in the contest. I want to be sensitive here but more than a few of the finalists look like the replaced their meat intake with artificial “body enhancers”. I guess botox and implants are vegan approved.

See you tomorrow.

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